Chivas Regal headliner brand toolkit
Through the 'Success is a Blend' campaign, Chivas looks to demonstrate that, like their whisky, people’s own unique blend is what makes us who they are, and when we collaborate with others we can achieve the greatest success. Positioned as the drink of choice for a new generation of luxury consumers, Chivas Regal needed to add guidance to its 'Success is a blend' campaign with a strategy and creative toolkit. Combining the aesthetics of street and regal through contrasting colour, typography, photography and textures, we developed a flexible visual identity system, key visuals and activation ideas across multiple touchpoints.