Ecobank 'Pass it on!' campaign
Ecobank launched a sales promotion to reward ten thousand users of Ecobank Visa Cards with an array of prizes during the 2019 Africa Cup of Nations football tournament. A vibrant graphic language was created to echo the excitement and youthful energy of this truly pan-African celebration. Flexible enough to allow the bank products or prizes to be the main focus as the headline, executions are always underpinned by the ‘Pass it on’ strapline to encourage card holders to spread the word to win more. Applied across digital, print, outdoor and social media touchpoints, the campaign resulted in a huge increase in awarenes and uptake of Ecobank's mobile app.