RSPCA Rebrand
For the first time in 50 years, the RSPCA has rebranded. Extensive research showed the previous brand was holding the charity back from being the modern, forward-facing organisation it wants and needs to be. Inspired by the octagonal shape and interpuncts of previous logos, but rather than constraining the wordmark, it now supports it. The result is a bolder, brighter and welcoming new symbol for the RSPCA.