Xbox’s mission is to encourage families dealing with loneliness to begin connecting more through gaming. Recognising that most elderly people don’t have a console, while younger people often have an old console gathering dust, Xbox introduced ‘ReBoxing’. The ReBoxing initiative is a project to empower gamers, who might have recently upgraded to a new console, to gift their old console to an elderly person in their life – the first step in starting to connect with each other.
The ReBoxing Kit, downloadable from the campaign website includes simple tools that people can use if they wish to box up their old console and send it to an older family member. This includes gifting messaging cards, a “What’s in the Box” checklist, as well as simple product tags that will make it easy for older family members to understand what each item does and how they fit together, as soon as they open the box.
To help ignite this spark of connection within families, Xbox has partnered with multiple charities around the globe dedicated to supporting the needs of older people. In the UK, Xbox will support Age UK, and their work internationally through Age International.
